8. THE ATTENTION GAME: HOW BRANDS TURN MARKETING INTO CULTURE IN 2026
Tue, Sep 29
|Feira Internacional de Lisboa
Join a private Mastermind Session exploring how brands move beyond buying attention and become part of culture. Break down standout campaigns, the thinking behind them and how cultural relevance can translate into business growth. EXPERTS: Helga & Kaya, HolyTraff
TIME & LOCATION
Sep 29, 2026, 4:00 PM – 4:40 PM GMT+1
Feira Internacional de Lisboa, R. do Bojador, 1998-010 Lisboa, Portugal
ABOUT THE EVENT
THE ATTENTION GAME: HOW BRANDS TURN MARKETING INTO CULTURE IN 2026
Some campaigns disappear as soon as the media spend stops. Others become part of the cultural conversation.
In this Mastermind Session, Helga and Kaya from HolyTraff will break down some of the most exciting marketing cases of 2026 — including Levi’s × FIFA, The Odyssey, Haaland, Vaseline Verified, KitKat and AXA — looking at the ideas, insights, metrics and strategies behind them.
The discussion will focus on:
Why do some brands become part of culture while others just keep buying attention?
Can cultural relevance actually be engineered, or does it have to happen organically?
TICKETS
$0.00