6. THE TRAFFIC QUALITY GAP: ACQUISITION VS. RETENTION
Tue, Sep 29
|Feira Internacional de Lisboa
Join a private Mastermind Session exploring why more traffic doesn’t always mean more revenue. Discover how acquisition and retention connect — and how to identify where traffic quality really breaks down. EXPERT: Nikolay Nice
TIME & LOCATION
Sep 29, 2026, 3:00 PM – 3:40 PM GMT+1
Feira Internacional de Lisboa, R. do Bojador, 1998-010 Lisboa, Portugal
ABOUT THE EVENT
THE TRAFFIC QUALITY GAP: ACQUISITION VS. RETENTION
Two traffic sources can generate the same CPA and deliver completely different business value after 30 or 90 days. That makes traffic quality much more than an acquisition metric.
In this Mastermind Session, Nikolay Nice will explore the relationship between acquisition and retention and how teams can evaluate the real long-term value of their traffic.
The discussion will focus on:
Why can two traffic sources deliver the same CPA but completely different value after 30 or 90 days?
Are we measuring traffic quality too early — and which retention metrics should actually influence acquisition decisions?
TICKETS
$0.00