2. B2B MARKETING BUDGETS — INFLATION OF COSTS, REDUCTION OF REACH AND ALL THE PROBLEMS THAT CAN’T BE SOLVED WITH MONEY
Tue, Sep 29
|Feira Internacional de Lisboa
Exploring the reality of B2B marketing budgets today — rising costs, declining reach and increasing competition. Discover where companies are wasting budget, where they should invest more, and which marketing problems money simply cannot solve. EXPERT: Aleksandr Zuev, Head of PR, JUST
TIME & LOCATION
Sep 29, 2026, 1:00 PM – 1:40 PM GMT+1
Feira Internacional de Lisboa, R. do Bojador, 1998-010 Lisboa, Portugal
ABOUT THE EVENT
B2B MARKETING BUDGETS — INFLATION OF COSTS, REDUCTION OF REACH AND ALL THE PROBLEMS THAT CAN’T BE SOLVED WITH MONEY
B2B marketing is becoming increasingly expensive while reaching the right audience is getting harder. More budget does not automatically mean more growth.
In this Mastermind Session, Aleksandr Zuev, Head of PR at JUST, will explore how rising costs, declining reach and increasing competition are changing B2B marketing — and how teams can adapt their strategies to maintain growth and efficiency.
The discussion will focus on:
Are B2B marketing budgets actually getting too small — or are companies simply spending them in the wrong places?
When reach is falling and acquisition costs keep rising, where should B2B companies stop spending — and where should they invest more?
TICKETS
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