16. DATA AS AN ASSET IN THE AGE OF AI AND ALGORITHMIC ADVERTISING
Wed, Sep 30
|Feira Internacional de Lisboa
Join a private Mastermind Session exploring why proprietary data may become more valuable than ad spend itself as AI and advertising platforms take increasing control over targeting and optimisation. EXPERT: Vladyslav Zhovtenko
TIME & LOCATION
Sep 30, 2026, 4:00 PM – 4:40 PM GMT+1
Feira Internacional de Lisboa, R. do Bojador, 1998-010 Lisboa, Portugal
ABOUT THE EVENT
DATA AS AN ASSET IN THE AGE OF AI AND ALGORITHMIC ADVERTISING
As advertising platforms automate more targeting, bidding and optimisation, businesses risk becoming increasingly dependent on algorithms they do not control. The data they own may become their most important competitive asset.
In this Mastermind Session, Vladyslav Zhovtenko will explore how companies should think about first-party and proprietary data in an increasingly algorithmic advertising environment.
The discussion will focus on:
If platforms control more of the targeting and optimisation, what data should brands still own themselves?
What makes first-party data genuinely valuable rather than just a huge database nobody knows how to use?
TICKETS
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