6. THE TRAFFIC QUALITY GAP: ACQUISITION VS. RETENTION
wt., 29 wrz
|Feira Internacional de Lisboa
Join a private Mastermind Session exploring why more traffic doesn’t always mean more revenue. Discover how acquisition and retention connect — and how to identify where traffic quality really breaks down. EXPERT: Nikolay Nice
Czas i lokalizacja
29 wrz 2026, 15:00 – 15:40 WEST
Feira Internacional de Lisboa, R. do Bojador, 1998-010 Lisboa, Portugal
O wydarzeniu
THE TRAFFIC QUALITY GAP: ACQUISITION VS. RETENTION
Two traffic sources can generate the same CPA and deliver completely different business value after 30 or 90 days. That makes traffic quality much more than an acquisition metric.
In this Mastermind Session, Nikolay Nice will explore the relationship between acquisition and retention and how teams can evaluate the real long-term value of their traffic.
The discussion will focus on:
Why can two traffic sources deliver the same CPA but completely different value after 30 or 90 days?
Are we measuring traffic quality too early — and which retention metrics should actually influence acquisition decisions?
Bilety
0,00 USD